Your privacy matters to us. This Privacy Policy explains what personal information ke7 collects from players in Pakistan, how we use and protect it, who we may share it with, and what rights you have over your own data. Please read it carefully alongside our Terms and Conditions.
ke7 operates the online gaming platform available at ke7.wine, including Casino, Live Casino, Slots, Sports Betting, Fish Games, and associated mobile applications. When you use ke7, you share certain personal information with us — either directly through account registration, or automatically through your device and browsing activity.
This Privacy Policy tells you exactly what we collect, why we collect it, how long we keep it, and who might see it. We treat your personal data with care. We do not sell your information to marketing companies, and we do not share it with parties that have no legitimate need for it.
Applies To: This policy applies to all users of ke7.wine and the ke7 Android app, including registered account holders and visitors who have not yet created an account. By using ke7, you agree to this Privacy Policy. If you do not agree, please stop using the platform.
This policy should be read together with our Terms and Conditions and Responsible Gaming guidelines. All three documents together govern your relationship with ke7.
ke7 collects personal data in two main ways: information you provide directly, and information collected automatically when you use the platform.
Information You Provide Directly
Information Collected Automatically
Why We Collect This: The information listed above is collected to operate your account, process PKR transactions, verify your identity, prevent fraud, and ensure the platform works correctly on your device. We do not collect data beyond what is reasonably needed for these purposes.
ke7 uses your personal data strictly to operate and improve the platform experience for Pakistani players. The table below summarises the main uses:
| Purpose | Data Used | Why Needed |
|---|---|---|
| Account Registration | Name, DOB, contact details | To create and manage your ke7 account |
| Identity Verification | ID documents, address, DOB | To confirm identity and prevent underage use |
| Payment Processing | Payment method details, transaction records | To process PKR deposits and withdrawals |
| Fraud Prevention | IP, device, login data, transaction history | To detect and prevent fraudulent activity |
| Customer Support | Account info, communications history | To respond to your queries accurately |
| Platform Improvement | Usage and session data | To improve performance for Pakistani users |
| Responsible Gaming | Deposit and gaming activity data | To support deposit limits and self-exclusion tools |
| Communications | Email, mobile number | To send account alerts and relevant updates |
ke7 does not use your data for automated profiling that produces legal effects, nor for targeted advertising outside the platform. We do not sell your personal data to third-party marketing companies under any circumstances.
When you make a deposit or request a withdrawal on ke7 using JazzCash, Easypaisa, Raast, Bank Transfer, or payment cards, certain financial data is processed. ke7 retains transaction records including deposit amounts, withdrawal amounts, timestamps, and the payment method identifier (such as your JazzCash registered mobile number or bank account reference).
ke7 does not store full card numbers or complete bank account details on its own servers. Payment processing for card transactions is handled by our payment partners using industry-standard encryption. For JazzCash and Easypaisa transactions, only the mobile wallet identifier needed to complete the transfer is retained.
PKR Only: All financial data on ke7 is denominated in PKR. No currency conversion is applied to your transaction records. Your deposit and withdrawal history will always reflect the exact PKR amounts processed.
ke7 does not sell, rent, or trade your personal data. We share your data only where it is genuinely necessary to operate the platform or comply with applicable obligations. The categories of parties who may receive your data are set out below.
All third parties who handle your data on ke7's behalf are required to process it only for the specific purpose for which it was shared, and to maintain appropriate security standards. ke7 does not permit third parties to use your data for their own marketing or commercial purposes.
No Sale of Data: ke7 will never sell your personal data to advertising networks, data brokers, or any other commercial third party. This is a firm commitment and not subject to change without explicit player notification.
ke7 uses cookies and similar tracking technologies on the ke7.wine website. Cookies are small text files stored on your device that help the platform remember your preferences, keep you logged in during a session, and understand how players use the site so we can improve it.
Types of cookies used on ke7:
You can manage cookie settings through your browser preferences. Blocking all cookies may affect the functionality of ke7.wine, particularly login and session management. The ke7 Android app uses equivalent local storage mechanisms to maintain your session and preferences.
ke7 uses a range of technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. While no online platform can guarantee absolute security, we apply industry-standard protections appropriate for a financial gaming platform serving Pakistani players.
Your Role in Security: The security of your account also depends on you. Please use a strong, unique password for your ke7 account, never share your login credentials with anyone, and contact ke7 support immediately if you suspect your account has been accessed without your permission.
ke7 retains your personal data for as long as your account is active, and for a reasonable period afterwards to satisfy our record-keeping obligations, handle any outstanding disputes, and comply with applicable requirements.
When data is no longer needed and retention obligations have been met, ke7 deletes or anonymises it using secure methods. You may request information about the retention of your specific data by contacting the ke7 support team.
As a ke7 player, you have rights in relation to the personal data we hold about you. ke7 respects these rights and will respond to valid requests within a reasonable timeframe. To exercise any of the rights below, contact ke7 support with your registered account details.
Request a copy of the personal data ke7 holds about you.
Ask us to correct inaccurate or outdated information on your account.
Request deletion of your data where it is no longer needed for a valid purpose.
Object to certain uses of your data, including direct marketing communications.
Request your data in a structured, commonly used format where applicable.
Ask ke7 to limit processing of your data in certain circumstances.
Note: Some of these rights are subject to limitations — for example, ke7 cannot delete transaction records that are required to be kept for financial record-keeping purposes. Where we are unable to fully action a request, we will explain why.
ke7 is an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not use ke7 or provide any personal information to us.
If ke7 becomes aware that personal data has been collected from a person under 18, we will delete that data promptly and close the associated account. If you are a parent or guardian and believe a minor has registered on ke7, please contact our support team immediately with relevant details and we will investigate without delay.
Age Verification: ke7 may request proof of age at any time during the account lifecycle. This is part of our commitment to keeping the platform safe for adults only. Please visit our Responsible Gaming page for further guidance on safe and controlled play.
ke7 integrates third-party game providers, payment processors, and technical infrastructure partners to deliver the full platform experience. Each of these providers operates under their own privacy practices. ke7 selects partners who maintain appropriate data protection standards, but we are not responsible for the privacy practices of third-party services.
ke7 does not embed social media trackers, external advertising scripts, or third-party analytics services that share data with advertising networks on ke7.wine. Any analytics tools used are configured to protect player anonymity.
ke7 may update this Privacy Policy from time to time to reflect changes in how we operate, changes in the services we offer, or to address new data protection considerations. When we make significant changes, we will update the "Last Updated" date at the top of this page.
Where changes are material — meaning they significantly affect how your data is collected or used — ke7 will notify active registered players via the platform or by email before the changes take effect. We encourage you to review this page periodically so you are always aware of the current policy.
Continued use of ke7 after updated Privacy Policy terms have been published constitutes your acceptance of those changes. If you do not agree with a change, you should stop using the platform and contact support to request account closure.
If you have any questions about this Privacy Policy, want to exercise one of your data rights, or have a concern about how ke7 handles your personal data, please reach out to our support team. We are available 24 hours a day, 7 days a week.
[email protected] — for all privacy and data queries, account access requests, and data deletion requests.
When contacting us about a data request, please include your registered account email address or mobile number so we can locate your account and respond accurately. We aim to acknowledge all privacy-related queries promptly and resolve them within a reasonable timeframe.
These six principles summarise how ke7 approaches data privacy for players in Pakistan. They are built into everything we do on the platform.
ke7 does not sell, rent, or trade your personal information to marketing companies, data brokers, or advertising networks. Your data stays within the ke7 ecosystem and its essential operating partners only.
All financial data related to your JazzCash, Easypaisa, Raast, and Bank Transfer transactions is handled with encryption in transit and at rest. ke7 does not store full card or bank account numbers on our own servers.
You can request access to, correction of, or deletion of your personal data at any time by contacting ke7 support. We will respond to all valid data requests within a reasonable timeframe and explain any limitations.
ke7 collects only the personal data that is genuinely needed to register your account, process PKR payments, verify your identity, and run the platform securely. We do not collect data beyond what serves a clear purpose.
Every third party that touches your data — payment processors, game providers, verification services — must meet strict data handling requirements. They may only use your data for the specific purpose ke7 has authorised.
When ke7 makes material changes to this Privacy Policy, active players will be notified through the platform or by email before changes take effect. We will never make significant changes silently without giving you the chance to review them.